Naked Rugby Powerade

Whilst driving home yesterday, my attention was brutally dragged off from the road by a billboard poster showing rugby player Paul Sackey in a freeze frame rugby dive. Not unusual in itself except that the guy was completely naked.

Now far be it from me to object to huge pictures of naked rugby players being displayed all over the country, but this is the second batch of posters to feature naked sports people by the same company.

Powerade, a subsidiary of the Coca Cola company used naked sports people last year in a similar ad campaign for their “innergear” concept.

Once again I’m not objecting to the use of fit naked sports people, note I say people, as women have also been used in the campaign, I just think that they could have come up with a different concept. It’s not really original is it!

The new campaign features Steve Borthwick, Paul Sackey and Shane Williams to name but a few (see below).

I have to say that I think the first ad campaign photos, which coincided with the start of the 2008 Olympics, are much better. The covering of the rugby players in a mud like substance spoils the pictures. Last years advertising campaign featured Gregor Tait, Phillips Idowu and Rebecca Romero. The photos are much more polished!